INCOMEWAYZ

Let's start with a quick definition:
An authority site in my parlance is ANY website
that gets "trust" from it's ideal audience, by virtue of
it's very being.
And trust, as you are about to see... is NOT created
equal online.
For example, while it's obviously done... it's actually
very TOUGH to earn $1000 a week from scratch in
a conventional "this is my business" type of blog.
In other words, setting up a blog where you post
about how smart you are by sharing strategies, or
how much experience you have, or how well you
are doing in A, B or C niche, market or industry.
That sort of trust takes a LONG time to earn.
On the flip side?
Creating an authority site that offers INSTANT value
to your ideal audience, the PUBLIC, and other
professional folks in your niche is dead easy to set
up, earns "instant" trust, and doesn't really require
YOU do much of any selling at all.
A good example of this sort of site?
A local directory that caters to a specific
community, niche, market, industry or geography.
All you need to do to set up THIS sort of authority is
to be the one who was proactive enough to set up
the site. (and then seed it with some content and go
out and promote it to the public)
Or, a Q and A site. Again, you can do this in a niche
or industry... OR, even better, in a given
geographical area instead. (like a real estate or
lifestyle Q and A in a resort city, or a topical Q and
A in a high value niche like credit, finance, or
otherwise)
If you think about it for a minute... these sorts of
sites INHERIT a lot of authority and the
PERCEPTION of expertise, simply because they
exist. As someone who travels a lot, If I'm
searching for information on a specific city and I
find a Q and A or forum on a given topic that has a
fair amount of user engagement, I'm very inclined to
almost subconsciously... and automatically, believe
it's authoritative. I'm also more inclined to click on
the ads, or buy a guide, or solicit the advice of the
professionals or proprietor who runs the
community.
In my own business... I've used authority sites to
create online ASSETS (as they have value) as well
as to use these asset to position MYSELF as an
expert or authority in the niche that I'm targeting.
Then, I'm able to approach the people who WORK in
that niche with online "agency" offers that build off of
the trust they invested in me by owning something
notable in our niche.
Want to sell online services to realtors where YOU
live? Build a real estate directory in your town. Want
to target young single people who need help building
BUZZ for their blog or professional profiles? Or,
maybe you want to help new companies build BUZZ
for their brand where you live?
Create a job board that serves your community -
both the people looking for work, as well as the cool
companies looking to hire the best talent around.
The truth is, you can earn $1000 a week in a
myriad of ways selling services to the folks who
you want to SERVE who use your authority site, or
you can monetize your project through ads,
membership fees, ebook sales, coaching and
consulting offers, or MY favorite approach, selling
higher end coaching and consulting that really
DOES work wonderfully well for folks who need
marketing help in my local community.
The first 2K I ever earned online? It took me 3 days
to finish, and gave me the light bulb moment that
brought my business alive. It wasn't through affiliate
marketing, or ebooks, or gimmicks, gadgets or
gurus. It was by simply building something like
above, and then SELLING that site to someone who
wanted the "authority" that site would earn. (in this
case a small dental Q and A blog that the dentist
who bought it close to a decade ago... still uses to
sell his "expertise" to this very day)
An authority site is NOT a magic bullet. It IS a
competitive advantage though that will allow to not
only LOOK a lot smarter than you may already feel,
but it also offers you a whole lot of instant gravitas,
and marketing flexibility to be able to ADD value to
your audience on day 1.